search  •   social  •   paid advertising

Sydney Based
Biddable Specialist

Welcome! If you haven’t already noticed, you’ve stumbled into The Idea Orchard. This is the place where ideas grow. I specialise in performance marketing and helping clients deliver on their business goals. 

Whether you’re looking for a second set of eyes on your search build or a total paid ads overhaul, I’ve got you covered. Check out my services to find out what I can help you with!

Hi, I’m Lauren

And i’m your go-to wiz for anything SEM or paid social. With over 6 years in the industry, I’ve worked for some of Australia’s largest media agencies, and across some of Australia’s biggest brands specialising in the development and implementation of full funnel performance strategies. 

An avid traveller and tea enthusiast (always paired with scones and jam of course), my most notable strengths are organisation and attention to detail which means i’m well equipped to tackle any challenge head-on!

My Services


Work I've Done

A popular Australian handbag and luggage stockist underwent an online rebrand during the most competitive sales event of the year, Black Friday, posing a risk to their brand positioning and recognition. Through effective performance strategy across search and social, this brand was able to stay top of mind to shoppers and maintain SOV in market against competitors, ultimately seeing paid channels outperform all other digital channels including direct, organic and email.


Revenue Increase YoY

$1.5 Million

Increase on Forecast

Certifications + Experience

As a biddable specialist for 5+ years, I have all the qualifications in managing and optimising paid search  and social campaigns you’d expect. With expertise in bid management, keyword research, and performance analysis, I deliver targeted performance strategies that maximize your online advertising investments.

Ready To Work With Me?